All stories

Pop up! Selfies for charity

Pop up store My Peony Society
Last year we celebrated the start of the peony season with the grand opening of our pop-up store in the centre of Amsterdam. We found a beautiful location in the picturesque canal district and filled it to the brim with peonies.

For charity

For once, My Peony Society sold directly to consumers. Instead of our usual larger volumes, we sold peonies by the piece. The price was unusual too: people could pay whatever they thought the flower was worth. We donated all of the money to Foundation KiKa, a Dutch charity that funds research into childhood cancers.

All over the world

The tiny shop overflowing with peonies drew a lot of attention. We welcomed Amsterdam locals and tourists from all over the world. Many decided to snap a selfie in front of our highly Instalikeable wall of peonies. Some closed their eyes, taking in the fragrances, during a little stop-and-smell-the-peonies moment!

Thank you, everyone!

Apart from peony fans and selfie lovers we were joined by the amazing growers, traders and florists of My Peony Society. They took a short – but deserved – break after harvesting peonies in an exceptionally warm and therefore early season. Thanks to them, we could start the season with an awesome collection of colourful, exciting peonies!

Share this:

Read more

All stories